Reviews policy

We publish genuine experience. Nothing else.

UK law treats fake reviews, hidden paid reviews, and review pages that hide the bad scores as banned practices. This page is how TutorLab complies. It applies to quotes about the TutorLab software, to parent reviews of a tutor, and to any star rating we ever show.

What we prohibit

  • Writing, buying, or commissioning a review that is not a person's genuine experience.
  • Asking only people we think will score us highly (review gating).
  • Offering money, extra trial days, credits, or ranking in return for a review, five-star or otherwise.
  • Publishing a star rating or review count that leaves out genuine 1, 2 or 3 star reviews.
  • Putting a generated or stock face next to a named person's words.
  • Asking someone who has not used TutorLab, or not had the lesson, to review it.

How we collect

Software quotes on /reviews come from named tutors who used TutorLab. They carry no score, because nobody was asked for one. A parent can review a tutor only after a lesson paid through TutorLab, via a private link, one review per lesson. We also ask tutors who have sent an invoice or logged four real lessons to leave an honest Trustpilot review, any rating. Trustpilot profile.

Incentives

We do not incentivise reviews. If that ever changes, the incentive will be disclosed on the review itself and the ask will still go to everyone who reached the same milestone, not only to people who scored us highly.

Consumer review information

If we show an average, a count, or a ranking derived from reviews, it will include every genuine published review in that set. Featured quotes on marketing pages are testimonials with permission. They are not a star rating and they are not a substitute for the full set.

How to report a fake or misleading review

Email harry@trytutorlab.uk with the URL. We investigate and remove banned content. The same address takes product bugs; that path is not a review.

This policy exists because the Digital Markets, Competition and Consumers Act 2024 Schedule 20 paragraph 13 and the CMA Fake reviews guidance (CMA208, 4 April 2025) require anyone who publishes consumer reviews to say how they stop fake, concealed-incentivised, and misleading review information. It is not legal advice.